How Much Do We Spend A Year On Military Uk – One of the key stories at the start of the COVID-19 pandemic was how much more people came to rely on internet-connected technologies and services, especially as many countries went into lockdown.
Despite fluctuations in movement restrictions over the past two years, data in our Digital 2022 Global Overview Report shows that people are, in fact, spending money
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How Much Do We Spend A Year On Military Uk
Research from GWI shows that the “typical” global internet user now spends nearly 7 hours a day – 6 hours 58 minutes to be exact – browsing the web on all devices.
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For context, assuming the average person sleeps about 7 to 8 hours a day, the typical internet user now spends more than 40 percent of their waking life online.
The amount of time we spend online also continues to rise, with the daily average rising by 4 minutes per day (+1.0 percent) over the past year.
That may not sound like a big increase, but added to all internet users in the world, those 4 extra minutes per day should add up to more than 5 billion extra days of internet use by 2022.
In total, the latest figures suggest that the world should spend more than 12½ trillion hours online by 2022 alone.
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However, as with most data points in our Global Digital Reports, there are significant differences in behavior by region.
South Africans now spend the most time online each day, with working-age internet users in the country saying they spend an average of 10 hours and 46 minutes each day on connected activities.
Again sleeping 7 to 8 hours a day, that means the typical South African internet user is now spending approx
Filipinos, Brazilians and Colombians are not far behind South Africans, with the average internet user in those countries now spending more than 10 hours a day online.
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At the other end of the scale, Japanese users report spending the least amount of time online each day, with a national average of less than 4½ hours per day.
It’s also interesting to note that China is quite far at the bottom of this ranking, with the country’s internet users saying they are online for “only” an average of 5 hours and 15 minutes a day.
While people’s daily media time is unlikely to be a “zero sum game”, it is interesting to note that the four minutes increase in global daily internet time over the past year contrasts sharply with the four minutes
However, despite that dip in TV’s overall share of our daily media activities, it’s worth emphasizing that “over-the-top” video services – including internet-driven streaming services like Netflix – are taking up an increasing share of our TV viewing time. to finish .
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The latest figures from GWI show that internet users spent 44 percent of their total TV time watching streaming services in the third quarter of 2021, with that share rising by a relative 4.4 percent — or 180 basis points if you factor in the prefers absolute share growth – compared to this time last year.
Globally, Internet users aged 16 to 64 spend an average of about 1½ hours a day watching streaming content, compared to 1 hour 50 minutes for ‘linear’ TV (eg broadcast and cable).
For context, the average time internet users spend watching streaming TV has increased by 2 minutes a day over the past year, while the time we spend watching broadcast TV
It’s also worth noting that the number of working-age internet users who claim to own a TV streaming device such as an Apple TV or a Chromecast has increased by 7.6 percent over the past year.
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With an average of 2 hours and 27 minutes per day, social media accounts for the largest share of us
The time we spend on social media has also grown again in the past year, by 2 minutes a day (+1.4 percent).
However, the share of social media in total internet time has decreased slightly since the start of the COVID-19 pandemic.
This is largely because people have embraced a variety of new online activities over the past two years, so – in relative terms – social media now takes up a smaller share of total online time than it did when people were doing fewer things online.
How Much Time Do We Spend On Smartphones
Mobile phones now account for 53.5 percent of the time that working-age internet users spend online, up 1.3 percent (+70 bps) from this time last year.
Similarly, data from Statcounter shows that the share of mobile internet traffic has risen again in the past year.
Mobile phone web browsers accounted for an average of 54.4 percent of web page requests in the last three months of 2021, an increase of 3.8 percent compared to the last quarter of 2020.
However, it’s worth emphasizing that web-based activities account for only a small fraction of the time the world’s smartphone users spend interacting with their devices.
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The latest data from App Annie shows that time spent using mobile browsers will account for just 7.5 percent of total mobile time by 2021, with native mobile apps accounting for the vast majority of the world’s mobile activity for their customers. account names.
For context, this means that web browsing only accounts for 1 out of every 13 minutes we spend using our smartphones.
However, laptops and desktops are still a critical part of the mix, so marketers should be careful not to interpret “mobile first” as “mobile only.”
On average, 92 percent of global internet users aged 16 to 64 go online via a mobile phone, but more than 70 percent still use computers.
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Computers for at least some of their connected activities, although it is likely that each individual will have their own device preferences when it comes to specific activities.
Device usage also varies significantly by geography, with nearly 9 in 10 Internet users in Poland accessing the Internet via a laptop or desktop computer, compared to less than 1 in 4 in Ghana.
So while mobile should be a central pillar of most marketing plans, it’s also important to consider what activities our target audiences will engage in when we hope to reach them.
For example, data from Meta’s self-service advertising tools shows that a whopping 98.5 percent of Facebook’s active user base uses a mobile phone to access the service, and more than 80 percent
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It is likely that computers will still be the preferred device for a number of online activities, especially when it comes to internet use at work.
In general, internet users aged 55 to 64 use a mobile phone less often to go online compared to internet users aged 16 to 24.
Conversely, these older users are more likely than younger users to access the Internet via a laptop or desktop computer.
However, nearly 90 percent of “older” users still get online via a mobile phone, while 2 in 3 Gen Z internet users still get online via computers.
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I would definitely recommend investing time thinking about which device provides the best user experience for the content you want to share, and examining your web analytics to see how users are accessing your current content.
Remember that it is your audience who will make the final decision on which device to use, so in almost all cases it makes sense to consider mobile devices
Want to know more about the state of digital in 2022? View our full Digital 2022 Global Overview Report from
Click here to see all of Simon’s articles, read his biography and connect with him on social media. In an article on fashion and finance, award-winning financial planner Pete Dunn said we should spend 5% of our take-home pay on clothing. To help you estimate what this means for you, we’ve calculated this clothing budget for different levels of annual salaries.
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Using an income tax calculator, we first calculated net pay for a range of salaries between £16,000 and £100,000. From there, we determined the clothing budget by taking 5% of the monthly take-home pay. For example, someone earning an annual salary of £20,000 will take home £17,136 a year after tax (£1,428 a month). Applying the 5% clothing and shoe recommendation means you have £71 a month to spend on fashion. We calculated this as follows: 5% of £1,428 is £71.
Those who earn a higher salary have more to spend. For example, someone with a salary of £30,000 could technically afford a monthly clothing budget of £100. In this case, the extra £10,000 of annual salary (i.e. from £20,000 to £30,000 per annum) gives an extra £29 each month for clothing. At the high end, someone with £100,000 a year can spend as much as £277 a month on clothes and footwear.
When determining how much to spend, keep in mind that these numbers are guidelines only. Everyone’s budget is unique. If you live in an area with a high cost of living, you may need to budget less on clothing. Or you can choose to spend less on clothes and more on savings, for example (which helps with an unexpected financial event or even retirement) or pay off any outstanding personal debts.
Another way to look at this data is to determine the salary you need to earn
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